Case Study
Author David Gessner
The Client
David Gessner is the author of thirteen books that blend a love of nature, humor, memoir, and environmentalism, including the New York Times bestselling, All the Wild That Remains, Return of the Osprey, Sick of Nature and Leave It As It Is: A Journey Through Theodore Roosevelt’s American Wilderness. Gessner is a professor at the University of North Carolina Wilmington, where he is also the founder and Editor-in-Chief of the literary magazine, Ecotone. His own magazine publications include pieces in the New York Times Magazine, Outside, Sierra, Audubon, Orion, and many other magazines
The Challenge
Ahead of the launch of his new book, David needed to modernize an outdated website and regain control of his online presence. An old website URL—ranking prominently in Google search results—was directing visitors to an entirely different individual and was even linked from his Wikipedia page, creating confusion and diluting his authority as a well-known author. In addition, his existing site no longer reflected the breadth of his work or the branding of his latest book. He needed a cohesive, modern digital presence that accurately represented his career, highlighted his extensive body of work, and aligned visually with his most recent publication.
The Results
Our team designed and developed a fully modernized website that aligned with the branding of David’s latest book while showcasing his full catalog of work, accolades, and publications. We rebuilt the site on a clean, user-friendly platform and implemented a comprehensive SEO strategy to correct search inaccuracies, reclaim top-ranking results, and reestablish the correct website as the authoritative destination for his name. By resolving outdated links and strengthening search visibility, we ensured that readers, media outlets, and academic audiences now find a polished, accurate, and up-to-date representation of David’s work online.
New website showing at the top of Google!
We’ve helped a New York Times Bestselling author!
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Marketing Consulting
Web Design
Graphic Design
Book Cover Mockups
Technical SEO
On-Page SEO
Marketing Consulting
Web Design
Graphic Design
Book Cover Mockups
Technical SEO
On-Page SEO
