Case Study
Home Dimensional
The Client
The North Carolina Choral Artists are a eastern Carolina choir and 501(c)3 nonprofit organization. Their mission is to promote growth in the music economy and community of North Carolina through the hiring of its local professional musicians and the choral arts field as a whole by supporting living composers through high quality performances and recordings of their works. North Carolina Choral Artists was founded in 2017 under the artistic direction and leadership of James Mauk.
The Challenge
Carolina Choral Artists came to us needing a complete website revamp that would better represent the choir’s brand and improve their visibility online. Their existing Wix site wasn’t gaining traction on Google, making it difficult for new audiences to discover the organization, learn about performances, or engage with upcoming events. Beyond design and visibility, they also needed added functionality to support growth—specifically, a more streamlined way to capture event registrations, collect audition applications, and manage other key user actions directly through the website.
The Results
We delivered a fully modernized website for Carolina Choral Artists built on WordPress, giving the organization a polished, professional online presence that better reflects the choir’s brand and makes it easier for audiences to engage. The new site was built with essential SEO baked in from the start—improving discoverability on Google through clean site architecture, optimized page structure, and keyword-focused content foundations. We created a dedicated audition application form to capture submissions in a structured, reliable way, and established an organized events section that clearly showcases upcoming performances and important dates—turning the website into a true hub for audience outreach, participation, and support.
Essential technical SEO baked in!
Fully responsive on all devices.
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Marketing Consulting
Web Design
Technical SEO
Content Development
Marketing Consulting
Web Design
Technical SEO
Content Development
Client Testimonial
“Our young non-profit was ready for a website overhaul, and Wise Raven Consulting came to the rescue! Mel was absolutely AMAZING to work with. In addition to being so kind and collaborative, he helped bring our vision to life and offered so many helpful recommendations throughout the entire process. I can’t recommend Mel and Wise Raven Consulting enough!” – James Taylor, Executive Director
