Case Study
Inner Glow Lash Studio
The Client
Inner Glow Lash Studio is a luxury, top-rated lash and permanent makeup salon located in central Wilmington, NC. Their studio specializes in creating stunning, long-lasting beauty enhancements that highlight your natural features. Whether you’re looking for dramatic volume lashes, classic eyelash extensions, or expertly applied microblading and powder brows, their licensed artists are committed to delivering exceptional results in a relaxing, boutique environment.
The Challenge
While delivering high-quality beautification services through expert artists and technicians, the brand faced growing operational and marketing challenges. They needed a modern, high-performing website capable of supporting a large volume of monthly bookings, while also giving each team member the ability to manage their own schedules and client relationships at a granular level. In addition, the business needed to strengthen its online visibility—ranking prominently on Google and in AI-powered search overviews—while leveraging Google Ads to consistently attract new clients.
The Results
Our team delivered a modern, fully responsive website with SEO best practices built in from the ground up. We integrated a third-party booking system directly into the site, enabling seamless online bookings, payments, and appointment management through a centralized dashboard. In parallel, we conducted a comprehensive SEO audit, resolved technical issues, and implemented a wide range of on-page and structural optimizations—including the creation of new, keyword-focused pages designed to improve rankings across high-value search terms. To drive consistent growth, we also launched and managed a high-performance Google Ads campaign that generates a steady flow of new clients each month.
Showing #1 on Google for the last 3 years!
Showing up in AI chat responses in as little as 90 days!
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Technical Consulting
Marketing Consulting
Web Design
AI SEO
Technical SEO
Third-Party Integration
Technical Consulting
Marketing Consulting
Web Design
AI SEO
Technical SEO
Third-Party Integration
