Case Study
Kayak Carolina
The Client
Kayak Carolina is a local paddling outfitter offering kayak-based adventures on the scenic waterways around Wilmington. They provide a mix of guided experiences and rental options designed for everyone from first-timers to experienced paddlers—making it easy to get on the water, explore coastal nature, and enjoy a fun, low-stress outdoor activity. Established in 1998, Kayak Carolina has offered a wide range of guided kayaking excursions, and rental offerings in Wilmington, Carolina Beach, Kure Beach, and beyond!
The Challenge
Kayak Carolina came to us needing to modernize both their operations and their marketing in order to stay competitive in a rapidly growing local market. At the time, bookings were handled almost entirely by phone, with scheduling tracked manually—creating unnecessary friction for customers and making it difficult to scale during busy seasons. Meanwhile, new outfitters entering the area were increasing competition and putting pressure on their visibility on Google. Just as importantly, their logo and website felt dated and no longer reflected the brand experience they wanted customers to associate with their trips. They needed a partner to refresh the website, strengthen SEO, implement a streamlined online booking system, and support growth through advertising that could consistently drive more reservations.
The Results
We helped Kayak Carolina modernize their brand and booking experience from the ground up—creating a more polished, professional presence built to compete in a crowded local market. Our team led a full rebrand that included a fresh new logo and a redesigned website that better reflects the adventure, quality, and personality of their tours, while making it easier for customers to explore options and take the next step. To eliminate the bottleneck of phone-only scheduling, we supported the setup and implementation of FareHarbor for streamlined online bookings—reducing manual coordination and giving customers the ability to reserve tours quickly and confidently. We also launched and managed a high-performing advertising campaign that consistently drives a surge of new tour bookings each season, helping Kayak Carolina generate strong momentum during peak months and scale their operations with demand.
#1 on Google consistently each year.
50 – 100+ bookings per month from Google!
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Marketing Consulting
Web Design
Technical SEO
Google Advertising
Marketing Consulting
Web Design
Technical SEO
Google Advertising
