Case Study
Opera Wilmington
The Client
Founded in 2014 as the area’s only live, fully staged professional opera company, Opera Wilmington has established itself as an essential part of the region’s arts community. Their company debuted in the summer of 2014 – just a few months after forming! – with a production of Franz Lehár’s The Merry Widow, which earned rave reviews and an outpouring of community enthusiasm.
The Challenge
Like many performing arts groups, Opera Wilmington needed a modern website that could clearly communicate upcoming productions, drive ticket sales, and showcase sponsors and community impact—all while remaining easy for staff to update between seasons. Just as importantly, they wanted to ensure the site was accessible to every visitor, including users with disabilities, and reduce legal and reputational risk tied to ADA compliance. That’s when they partnered with our team for a full website redesign, ongoing support, and a comprehensive ADA compliance project.
The Results
As a long-term client, we’ve partnered closely with this practice across multiple initiatives. Our work included a complete website redesign to modernize the brand and improve user experience, along with a comprehensive audit of their website and overall digital presence. From there, we resolved critical SEO errors across the site and implemented a full-scale SEO strategy—adding new service pages, targeting location-based keywords, and optimizing for both traditional search and AI-driven results. These efforts helped strengthen their visibility, increase search rankings, and position the practice more competitively online.
Complete custom website redesign within 120 days!
ADA Compliance implementation in 14 days.
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Hosting Support
Web Design
Technical SEO
ADA Compliance
Hosting Support
Web Design
Technical SEO
ADA Compliance
