Case Study
Paula Vargas Realtor Inc.
The Client
Paula Vargas is an expert Realtor® brokered by Real Broker LLC. She specializes in residential real estate sales and purchases, as well as consulting investors through complex negotiations. She was featured on the last episode of HGTV‘s Battle On The Beach season 4 as one of the valuating real estate agents helping to determine a winner, she won the Top 300 High-Producers list from Cape Fear Real Producers, and awarded the 40 Under 40 for her excellence in local real estate.
The Challenge
As a top-rated, high-performing realtor in one of the most competitive markets, she needed a digital presence that matched her reputation and results. Our team was brought in to execute a full website redesign that delivered a modern, coastal aesthetic aligned with her brand, along with a comprehensive SEO overhaul. This included integrating a new IDX system, Showcase IDX, to enhance property search functionality and improve visibility. Together, these upgrades positioned her to rank more prominently on Google and appear more frequently in AI-driven search and chat results within her local market.
The Results
Our team designed and developed a fully responsive, modern website that reflects the coastal character of her service area while elevating her brand. We implemented custom CSS to ensure the Showcase IDX experience was seamlessly integrated and visually aligned with the site’s overall design. In addition, we conducted a comprehensive SEO audit, resolved technical and on-page issues, and configured Showcase IDX to target her specific market area. The result is a user-friendly website with SEO-optimized location pages for key cities, helping increase visibility and improve rankings across Google search results.
Complete custom website redesign within 60 days!
Showing up in AI chat responses in as little as 90 days!
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Technical Consulting
Marketing Consulting
Web Design
SEO Copywriting
Technical SEO
Third-Party Integration
Technical Consulting
Marketing Consulting
Web Design
SEO Copywriting
Technical SEO
Third-Party Integration
