Case Study
Salling & Tate Family Dentistry
The Client
Salling & Tate Family Dentistry is a family-formed and operated dental practice that was created specifically for families. Conceptualized in 1986 by Dr. William Salling, the practice has a highly experienced team that offers dental care at every stage of life for their patients. Whether you’re seeking preventative care, such as routine cleaning and checkup, or if you need cosmetic dentistry, oral surgery, etc., we can help at Salling & Tate.
The Challenge
Although the company has been established for over 30 years, it faced increasing challenges from rapidly evolving marketing trends and major shifts in SEO driven by the rise of AI. Compounding the issue, the practice operates in a highly competitive dental market where visibility is critical. To remain competitive, they needed to rank at the top of Google search results and appear prominently in AI-driven search and chat responses alongside their competitors. That’s when they turned to our team for strategic support.
The Results
As a long-term client, we’ve partnered closely with this practice across multiple initiatives. Our work included a complete website redesign to modernize the brand and improve user experience, along with a comprehensive audit of their website and overall digital presence. From there, we resolved critical SEO errors across the site and implemented a full-scale SEO strategy—adding new service pages, targeting location-based keywords, and optimizing for both traditional search and AI-driven results. These efforts helped strengthen their visibility, increase search rankings, and position the practice more competitively online.
SEO Audit and error repairs completed within 30 days!
Showing up in AI chat responses in as little as 90 days!
Service Snapshot
Check out the service offerings that we used within our marketing mix and execution plan to get results for this client.
Technical Consulting
Marketing Consulting
Web Design
SEO Copywriting
Technical SEO
Frontend SEO
Technical Consulting
Marketing Consulting
Web Design
SEO Copywriting
Technical SEO
Frontend SEO
